Hi. I’m Lisa Drobek.


I’m a lead user experience designer and content strategist who creates innovative, yet practical solutions; and crafts delightful experiences that give meaning and drive action.

UX Design

Reimagines complex enterprise systems and applications, architects comprehensive intranets and content-rich websites, and crafts digital-first publishing strategies using storytelling and long-form content.

Information Architecture and Taxonomies

Defines systems and structure to organize and label content on a website, app or product. Determines the paths users take to find the information in navigation and the tagging of content for search.

Design Leadership

Leads design teams and promotes culture rooted in design thinking. Coaches designers and cross-functional teams through the design process. Leads by example; always ready to jump into a project and fuel business.

Content Strategy

Provides the right message to the right person at the right time. Focuses on planning, organizing IA, creating, delivering, and governing useful, usable content that’s well-structured and easy to find.

Writing Content and Guides

Writes content in an organization’s voice and tone. Drives action with UX writing in applications, connects with audiences using storytelling on content sites, and helps users with technical writing in documentation and guides.

Editorial Design

Designs visually stimulating layouts for publications and incorporates storytelling, vivid imagery, and interactive elements that create approachable reading experiences for readers online.

View My Portfolio

Me Presenting

Promoting Storytelling and Digital-First Publishing Strategies

In 2015, I gave presentations advocating for distributing research and reports online instead of as downloadable PDFs. I encouraged organizations to transition from print-centric PDFs to publishing long-form research, reports, and impact stories on the web.


Office Illustration